Collections 2015

0The editorial approach: from a film list to a VOD line-Up

  • The project Walk This Way federates nine top-notch European sales agents: Autlook Film Sales, Films Boutique, Films Distribution, Fortissimo, Gaumont, Memento Films, Reel Suspect and The Yellow Affair.
  • 34 European films for a Direct to VoD distribution at European level.
  • Objectives :
  • Aggregate a diversified slate of films from the sales agents and shape the best attractive package in terms of countries/languages and relevant editorial lines.
  • Bring this offer, technically prepared, to the most important pan-European platforms and also to a maximum of interested local platforms.
  • Develop and follow-up on digital-friendly customized actions and promotion tools to support digital sales, both on a territory-by-territory basis and on a transversal level.
  • The editorial approach consists on shaping a film list info a VOD line-Up”. We believe that the editorial profile is a key element to determine a global approach. It allows structuring the operational work and it is a foundation for the marketing and promotional strategy.
  • Challenges were how to package the movies in a consistent set up given criteria as: Origin, Availabilities of the rights, Genre, Commercial potential, targeted audience, Local taste etc… and finally get an editorial approach to be visible on the distribution networks and by the audience.
  • An editorial line up along two axes :
  • Premium films are movies that have intrinsic qualities (cast, production budget, genre, regency) that give them such a commercial potential that they can either be exploited stand alone and/or to be used as the driving force of a collection of titles.
  • Collections were built according to genres, nationalities or common thematic. A collection of movies gathers about 5-10 movies along a genre, a topic, an origin. The 2015 Collections are: Docs from around the world, Scandinavian Collection, Comedies à la carte, Unexpected love stories and On the edge (thrillers).
Premium films
Docs from around the world
Scandinavian Collection
Unexpected love stories
Man On the edge
Comedies à la carte