The editorial approach: from a film list to a VOD line-Up
The editorial approach consists on shaping a film list info a VOD line-Up”. We believe that the editorial profile is a key element to determine a global approach. It allows structuring the operational work and it is a foundation for the marketing and promotional strategy.
Challenges were how to package the movies in a consistent set up given criteria as: Origin, Availabilities of the rights, Genre, Commercial potential, targeted audience, Local taste etc… and finally get an editorial approach to be visible on the distribution networks and by the audience.
An editorial line up along two axes :
Premium films are movies that have intrinsic qualities (cast, production budget, genre, regency) that give them such a commercial potential that they can either be exploited stand alone and/or to be used as the driving force of a collection of titles.
Collections were built according to genres, nationalities or common thematic. A collection of movies gathers about 5-10 movies along a genre, a topic, an origin. The 2016 Collections are as follow: