Walk This Way (WTW) is a Creative Europe / MEDIA supported project responding to action 2 of the call on Online Distribution: “Eligible activities are those consisting in assembling and delivering digital packages of European audiovisual works foreseen for online releases in countries where those works are not available on any distribution platform. It aims at improving their availability and visibility on VOD services provided in European and non-‐European countries”.
WTW aggregates and promotes films for straight-‐to-‐VOD distribution in the European Union and since 2017 also in Japan, North and Latin America. In the past edition, 44 films were released in about 19 territories and in 17 languages. 233 subtitles tracks were made and all in all, it WTW 2016 counted a total of 342 releases.
Next to Autlook Film sales, Celluloïd Dreams, Pathé International, Memento Films International, new sales agents came on board for this third WTW edition: Altitude Films, Cercamon World sales, Coccinelle Film Placement, Doc&Film International, Elle Driver, Le Pacte, Outplay, Picture Tree International, Stray Dogs, TF1 Studio and What The Film.
For this third edition, Walk This Way will distribute 26 movies in more than 47 territories, which will require the creation of 180 subtitles. Each film will be available in an average of 8 territories on referenced global platforms (iTunes, Google Play, Amazon, Sony) as well as leading local platforms such as Tf1, Universciné, Filmin or Flimmit.
The editorial approach consists on shaping a film list into a VOD line-‐Up. We believe that the editorial profile is a key element to determine the global approach. It allows structuring the operational work and is a foundation for the marketing and promotional strategy.
The editorial line is built up along two axes:
- Premium films are movies that have intrinsic qualities (cast, production budget, genre, regency) that give them such a commercial potential that they can either be exploited stand alone and/or to be used as the driving force of a collection of titles.
- Collections were built according to genres, nationalities or common thematic. A collection of movies gathers about 4-‐10 movies along a genre, a topic, an origin. The 2017 collections are: Docs from around the world, Unexpected Love Stories, Comedies à la carte, This is War, Award Winning dramas and Men on the edge.